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Meliá Cuba implements new digital communication and management projects

2021-09-08

Two new projects are added to Meliá Cuba´s digital activity, both aimed at offering a superior guest experience The organizational culture of Meliá Hotels International Cuba has among its most solid assets the proactive use of new technologies and the advantages they offer, both in its daily operation and their field of strategic actions. In a society marked by the broad impact of information, maintaining a presence in channels such... [Ler mais]

Meliá Cuba implements new digital communication and management projects
Meliá Cuba’s Promotional video wins a “Relaunch Travel Award 2021”

Meliá Cuba’s Promotional video wins a “Relaunch Travel Award 2021”

2021-06-16

A spot developed by Meliá Hotels International Cuba for its most recent advertising campaign has been the recipient of the prestigious Relaunch Travel Award 2021, an accolade given to the most inspiring marketing communications in the international tourism industry. The video “El Alma de Cuba” (Soul of Cuba) visual core of the homonymous campaign, ranked second in the list of the winning films, which announcement was made in a virtua... [Ler mais]